Why Buying Local Is Worth Every Cent

Why Buying Local Is Worth Every Cent


With the holidays just around the corner, this is the season for big box retailers and e-commerce giants to unveil primetime advertisements and door-buster deals as they count down to Black Friday and Cyber Monday.

Planted firmly between these commercial celebrations, however, is Small Business Saturday, a movement with the purpose of supporting small and local businesses which bears stark contrast to the frenzied crowds and early morning deals from retail giants. Held annually the Saturday after Thanksgiving since 2010, Small Business Saturday, which is on Nov. 24, is an awesome way to support local businesses in the community.

Here are a few reasons why it’s a great idea to shop on Small Business Saturday and throughout the holiday season:

  1. Shoppers help create jobs in the community. Money spent in the community will go back into it in the form of creating employment opportunities. When customers make a purchase at a small business, they are doing their part to stimulate the local economy.
  2. Tax dollars stay local. Shopping at small businesses helps keep money within the neighborhood. Tax dollars stay locally, going toward public services, better schools, and libraries.
  3. Small businesses give back to the neighborhood. Small businesses go beyond writing a check to a local cause. They’re more likely to develop partnerships and strengthen ties with people in the neighborhood. Brick and mortar establishments can serve as community hubs, such as the coffee shop that holds open mic night or the pizza parlor that sponsors little league fundraisers and local businesses support community fundraising events such as tricky trays by donating merchandise and gift certificates.
  4. Shopping at one local business helps other local businesses. By shopping at a business in the neighborhood, customers most likely stop by other independent

retailers in the vicinity. On top of that, some small businesses tend to offer products that are made locally, creating a ripple effect in the local economy.

  1. Small businesses offer more unique products. Get away from the mass-produced items found at big box chains by shopping at an independent retailer. Find locally made gifts that are perfect for significant others or enjoy a one-of-a-kind specialty drink at the local watering hole.
  2. It helps keep communities diverse. Sure, one loves to go to the mainstream retailers, but imagine what it would be like to live in a town with nothing but non-descript strip malls?

By participating in Small Business Saturday, local shoppers are making sure independent businesses thrive by adding to the vibrancy and uniqueness of a community. It would be tough for the charming trinkets shop or the mom and pop deli around the corner to stay afloat without patronage of its local community.

So before stepping out the door and starting holiday shopping consider participating in Small Business Saturday this year. It’s a great way to become better acquainted with the neighborhood and to also support the community.

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