By: Melissa A. Kay
After working for 27 years with one employer, Morris County’s Mary Radicsh was more than ready for a considerable change. With an ambition to reach out and help others, real estate made perfect sense as a career move. “I thought working with people during the stressful process of selling or purchasing a home (likely to be their largest asset) just might fulfill that desire,” Radicsh shares. Her dedication, drive, and journey lead her to where she is today, a Realtor Sales Associate with Coldwell Banker Residential Brokerage. By initially attending open houses and simply taking it all in, Radicsh found the host realtor-prospective buyer dynamic to be “fascinating.” “There are so many different personalities and emotions to contend with,” she observed. From there, Radicsh obtained her real estate license, and the rest is history.
Radicsh explains, “After several interviews with other firms, it became clear to me that Coldwell Banker Residential Brokerage was where I wanted to affiliate, and the Mountain Lakes location would help me best serve the areas I wanted to focus on. Realogy, Coldwell Banker’s parent company, has been awarded for eight consecutive years by the Ethisphere for being the World’s Most Ethical Company.” She was excited and geared up to get going, but personal tragedy threw a wrench in her plans. “I was ready to hit the ground running, but very suddenly, my husband passed away and I was faced not only with the loss, but also with the process everyone goes through with numerous decisions and adjustments to be made. As a result, I began my real estate career working part-time, and as any experienced real estate professional will tell you, this is not a part-time commitment. It requires constant communication, follow-up and attention to detail.”
As time passed and her new normal became manageable, Radicsh was ready and able to give her real estate career the full and undivided attention it so desperately required. Today, she focuses on the local Morris County area, primarily Denville, Rockaway, Boonton, Randolph, Parsippany, Whippany, Montville, and Mountain Lakes. She has also closed transactions in both Essex and Passaic counties. “I recently purchased a home in Ocean County, and as a soon-to-be member of the Monmouth Ocean Multiple Listing Service, I plan on expanding my reach by assisting buyers in Morris County who want to relocate or purchase a second home in the southern part of our beautiful and diverse state. The interesting thing about this business is it can take you anywhere and connect you to so many people. In spite of all the technological advances, real estate continues to be a ‘people business,’” Radicsh notes.
That said, when you’re in the people business, dealing with their drama is part of the program. Radicsh gives an example, “One of the greatest challenges is helping sellers put their emotional connection aside and give them a solid understanding of the value of their home. No one is going to purchase a home based on a seller’s perceived value or what the seller needs to net in order to proceed with their next move. There is a market value for every property and the homes should be priced accordingly. Buyers are savvy and overpriced homes do not sell, they just become stale.” Radicsh uses her professionalism and personality to get this message across, resulting in optimal outcomes all around.
This career gives her great pleasure, filled with challenges, changes, and cooperation. “I enjoy working with all
aspects of residential real estate, especially assisting sellers prepare, stage, and market their homes. However, that being said, I love working with first-time home buyers and repeat buyers as well. Each facet of real estate has its unique set of circumstances and I do not exclude any of them from my personal business plan,” she says. Radicsh takes great responsibility to educate buyers and sellers with an up-front approach. “I believe knowledge is power. Buyers and sellers should know the steps of the entire transaction so they are prepared ahead of time to deal with the challenges in a calm and logical manner. I am not satisfied until my clients are more than satisfied. Exemplary service and an open and honest line of communication is what I strive for.” Clients certainly must appreciate Radicsh in this regard.
Along with her work in real estate, Radicsh is community-oriented. “In keeping with my sense of community and desire to help others, I served on the Denville Rotary Board of Directors for four years including a term as President. Through Rotary, I had many opportunities to serve Denville and beyond by working at blood drives, food drives, school supply drives, Santa Land, and the annual Rotary Street Festival just to name a few. Also through Rotary, my committee and I worked very closely with then-Chief of Police, Christopher Wagner, to develop Denville’s first-ever Police Trading Card Program. It proved to be successful in fostering a very positive relationship between the resident youths, adults, and Denville’s police officers. I served on the Board of Directors as Vice President of the Hills of Troy Neighborhood Association for four years,” Radicsh proudly shares. She is also a member of the Garden State MLS (Multiple Listings System), New Jersey MLS, and her membership in the Monmouth County MLS is currently in progress.
Hard work is something Radicsh does not shy away from. It gives her purpose and pleasure. For her, work is rewarding in so many ways. As a Morris County resident since 1976, she certainly knows the area’s ins and outs. With plenty of passion and a positive people-pleasing attitude, Radicsh makes the most of her real estate career with Coldwell Banker Residential Brokerage. Her email signature slogan says it all… “From Here to There…I Will Move You!”
If you are interested in buying or selling, or know someone who is, please reach Mary Radicsh at 973-476-1639 (cell) or 973-267-0400 (office). Her email address is firstname.lastname@example.org, and her website is www.maryradicsh.com.